Let’s Kick It™
Blue Bunny is seen as kiddie ice cream.
PROBLEM
INSIGHT
Kids and adults both need to let off steam. Kids do it with a sweet treat, and adults do it in more “grown-up” ways.
IDEA
Treat Blue Bunny like the vices adults use to “kick-back” after a long day.
The Hop
Nestled in select cities across the country, The Hop is a hidden gem that redefines indulgence. This exclusive Blue Bunny speakeasy is tucked away behind doors, accessible only to those in the know. Secret passwords, dimly lit staircases, and concealed entrances set the tone for a night of sweet rebellion. At The Hop, Blue Bunny transforms the ordinary into an extraordinary escape, blending mystery, nostalgia, and a touch of whimsy for those seeking a taste of the forbidden.
Let's Kick It
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Let's Kick It |
AD: Maggie Sullivan CW: Rachel Narbo