Clean Up Your Act ™

Convince approval seeking singles who think combo hygiene products are “a bad look” to use Dr. Bronner's 18-in-1 Soap, by proving that real social approval comes from making hygiene look easy.

BRIEF

Every woman has a masculine hygiene horror story. A bathroom she’ll never forget. A sticky floor. A mystery smell. A toilet seat that told her everything she needed to know. Male hygiene isn’t a private issue, it’s a shared female experience.

INSIGHT

Let’s solve the male nastiness crisis.

IDEA

Clean Up Your Act

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Clean Up Your Act |

AD/CW: Ainsley Overholt AD/CW: Rachel Narbo