PROBLEM
PRODUCT
Shudder is like Netflix, but only for horror.
Bigger Than Your Biggest Fear ™
No one knows about Shudder, but horror fanatics.
Not everyone is a horror fanatic, but everyone is scared of something.
INSIGHT
What you see on Shudder makes your other fears feel small.
IDEA
Shudder is the best exposure therapy.
Harold the Snake (1 min): We can guarantee you haven’t you haven’t seen fear like this.
Your Biggest Fear Series
Everyone is afraid of something. Whether it’s a fear of snakes, one snake named Harold, or having to be out in the dark, we all know fear. In the mockumentary commercial series Your Biggest Fear, we solved people’s fears. Who needs therapy when you have Shudder?
Taking Fear to the Streets
We believe in facing your fears head on. So, in October, Shudder placed five of people’s most common fears on the streets of America’s most walked city- NYC.
These installations are more enormous than you can fathom- a sight that is sure to send shivers through your spine and make your blood turn to ice.
Because Shudder is bigger than your biggest fear.
And this all builds to the…
THE ROLL OUT
Shudder subscribers got the secret invite to the Black Friday Parade over the summer. Subscribers then participated as scarers or streamed the parade, live on Shudder.
THE PARADE
The inaugural Shudder Black Friday Parade took place on the Macy’s route on the scariest day of the year, Black Friday, using the horrifying pop-ups featured across the city along with Shudder subscribers and professional horror fans.
Proof that we did in fact befriend
a snake.
…His name is Bart.
Bigger Than Your Biggest Fear
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Bigger Than Your Biggest Fear |
AD: Falcon Wiles CW: Rachel Narbo